HEIapply releases Bulk Emails Functionality as part of its paperless Admissions Solution
HEIapply empowers institutions worldwide to enable the ultimate applicant journey. The web-based admissions platform has just released Bulk Emails functionality as part of the package.
Providing a paperless online solution, HEIapply manages the end-to-end applicant journey from registration of an enquiry, through the application process, up to the point of enrolment.
The Bulk Emails feature is made up of Email List and Campaign management. It allows you to create and send your own personalised messages in bulk to multiple contacts and monitor the success of each email.
HEIapply allows you to manage email campaigns in three simple steps:
1. First you start by creating an Email List, filtering through data already inside your system.
With HEIapply Bulk Emails, there is no need to export out your list and upload it to a third party mailing tool. Email Lists are created using filters and pull from the live data records of applicants. This means that every time your applicants move stages, the filtered list is automatically updated. You do not need to re-upload anything the next time you use it.
2. Then you move onto Managing Campaigns to create your email message exactly as you’d like it.
Personalising email messages is also just easy. Since required field details (such as first name) are a necessary part of your initial application forms, this basic but significant detail has already been captured and placed neatly into your filtered list. Defined by you, mail merge shortcuts are created by us to enable powerful personalisation shortcuts like ‘{{name}}’ in your email messaging.
3. Once you’re happy with the previews and test runs, you hit the send button.
After you have sent off emails to the intended recipient list, you’ll discover statistics on the overall campaign performance.
The open rate of your email is a good indicator for how well your subject line did. Meanwhile the number of clicks tell you just how good you’re doing on your content. Be sure to monitor the success of your campaigns!
Have a read about other features offered by HEIapply here. Or book a live demo here to take a look around.
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