We understand that you need to collect supplementary information from your parents for those that have been allocated a place at your school by the Local Authority. We also understand that if you can avoid data entering tasks you will, and if you can increase your engagement with parents from the outset, that's a bonus! All of this data can then be passed into your MIS/SIS system with ease making induction as streamlined as possible.
HEIapply is empowering local authority controlled Schools worldwide to be better at streamlining intake and induction processes. Our intuitive online system is designed to complement and enhance your processes, enabling the ultimate applicant journey.

The Challenge


Local Authority Controlled Schools are home to pupils from across neighbouring areas and catchments. We know that means hundreds of applications from local parents trying to secure a place.

Parents apply to Local Authority Controlled Schools for the education of their child by ranking five schools. The competition for a place at the top ranked school leads to oversubscribed classes and waiting lists.


As if this wasn’t complex enough, the admissions process is intricate and varied often requiring medical and ALS information from the beginning.

With high levels of manual effort involved, multiple levels of entry and lower levels of customer engagement, Schools are at risk of falling short on delivering the applicant journey the modern day applicant expects.

Our Solution

We recognise the need for Schools to operate efficiently, effectively and competitively. We know that speed and cost efficiency are hugely important.

That’s why we work with you to ensure that we have all the vital ingredients to create your perfect admissions solution at a budget that works for you.

Powerful Admissions Focused Features and Tools

HEIapply comes with a wide variety of features readily built and out-of-the-box. This allows us to customise the entire solution to meet your schools processes & budget.

  • Parent/Group Portal
  • Available on any Device
  • Inbuilt Messaging Feature
  • Manage Admissions Events
  • Telephone/Skype Support
  • Unlimited User Accounts
  • See progress towards submission
  • Manage offline Application Forms
  • Process Evidence Requests
  • Full Reporting Dashboard
  • Multiple Routes
  • Add supplementary forms
  • Automated Notifications
  • Fully managed application form

Your application forms online

Provide parents with a way to easily complete their application forms online

Available on any Device
Inbuilt Messaging Feature
Manage Admissions Events
Parent/Group Portal

Offer parents beautiful device responsive online application forms

  • Allow parents to complete and submit their application forms online

  • Your online forms will be fully responsive meaning they will work on any internet connected pc, smart phone, tablet or portable device

  • We have designed HEIapply to maintain your brand colours and design regardless of the device used

Transform the way you communicate with parents

  • The messaging feature allows for smoother communication with parents during the application process and beyond

  • Reply directly to messages that you receive

  • Gain 100% deliverability on all messages sent via the communications inbox

  • None of your messages get caught in spam boxes

  • Get notified when messages have been delivered, opened and read

  • Keep a solid audit trail of all communication: all messages are captured and stored securely

Set a lasting first impression with prospective parents

  • Admissions Events such as interviews (one-to-one or group interviews) and pupil assessment days are possibly the first impression you set with an applicant and their parents.

  • Avoid overbooking by preloading the start and end dates and times available for the parents to select and book themselves on, and set maximum capacity

  • Provide parents with a simple and easy way to amend and communicate changes in a previously agreed schedule, even outside your regular opening hours.

  • Send automated yet personal messages to parents before and after the admission event

  • See Admission Events in calendar view to help resource planning

Allow Parents, Carers or Guardians to manage multiple applications

  • Every so often parents apply to your school for more than one child

  • Link sibling accounts together by giving Parents a way to create as many applications as they need

  • Avoid asking Parents to provide the same personal information twice when completing multiple applications

  • Allow parents to select to view the application form in a Language they are comfortable with especially where English is not their first language

Introduce World Class Efficiency Into Your Back Office Activities

Capture, manage and process everything to do with applications in one place

Offer a Personalised Journey
Centralised Admissions
Fully Branded Experience
100% MIS Integration

Personalise each applicant’s experience

  • Increase the number of applications that enquire and go all the way through to enrollment by improving & personalising the overall applicant journey

  • Provide what feels like a concierge applicant experience by sending out timely personalised messages and notifications to parents

  • Allow applicants to opt into a communication method that best suits them

  • Notifications can be in the form of emails, letters, SMS text messages and private messages

Centralise All Your Admissions Activities

  • Whether you operate from a single location or multiple locations, HEIapply enables you to work in a centralised way by providing all admissions related activities in one solution

  • No need to increase admissions software user licenses when you introduce new members of staff. HEIapply offers you unlimited user licences for all your administrators, reviewers and processing partners

Offer a fully branded applicant journey

  • A fully customised applicant view using your logo offering an easily recognisable interface

  • Stand out from the crowd with a streamlined applicant journey using your branding

Your MIS and HEIapply speak the same language!

  • Maintain direct access to your data

  • Allow your applicant data to flow seamlessly into your MIS of choice

  • Monitor and track enquiries all the way into in-learning via HEIapply's MIS integrations with popular solutions such as iSams, Capita SIMS and WCBS

Re-imagining Your Admissions Process

You can now provide all parents applying with the ultimate applicant journey. We have just made it simple, and more importantly; we've made it yours.


Your portals

Multiple environments can be created for your applicants, admissions team and reviewers panel.


Your forms

Single or multiple page, as many as you need available on the chosen page of your website.


Your processes

Create as many journeys as you require per level or school through our Routes and Workflows setup.


Your notifications

Automated to keep your team and your applicants informed at every step of the way.

View Entire Workflow Diagram Here

The entire process above is available out-of-the-box and is ready to use!

Extra support is available to customise for high volume and high complexity – we are ready to take on your organisation and show you what is possible!

Your Out-Of-The-Box Admissions Solutions In Under 18 Days!




We work with you to understand your current process, your main pain points and retain the critical aspects of your workflow.


We setup your online forms before moving on to onboard and embed your Schools workflow into our out-of-the-box solution.


We support you post-launch with the Self-help Knowledge Base, 24/7 Support Desk access and a dedicated Account Manager.

Common Questions asked by Schools

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"I love the feature that automatically sends an email alert to the applicant’s parents once their child’s application has been reviewed and checked for completeness. This saves me from having to update each parent manually via email or phone."

- ADMISSIONS ADMINISTRATOR – LONDON

Ready to transform your applicant journey?